As Africa’s digital entertainment market matures, the conversation is shifting from connectivity to content sovereignty. The upcoming OTT Content Streaming Summit – Africa 2026, scheduled for February 24–25 in Cape Town, arrives at a critical juncture. For organizations and PR firms, the summit represents more than just a media event; it is a roadmap for how African narratives will be monetized, scaled, and protected in a globalized digital economy.

The Pivot: From Consumption to Ownership

The sixth edition of the summit, organized by Broadcast Media Africa (BMA), centers on a transformative theme: building a sustainable, homegrown, and globally competitive OTT ecosystem.

This is the physical manifestation of narrative sovereignty. For years, African stories were filtered through global platforms. Today, the rise of FAST channels (Free Ad-supported Streaming TV) and hybrid broadcast-OTT models, major themes for this year's summit allows African creators to own the rails of distribution.

“Africa's streaming future is not imported, its being build locally, within innovations that reflect our diverse realities” Benjamin Pius, Publisher, Broadcast Media Africa (BMA)

Key Strategic Pillars for 2026

The summit’s agenda highlights three areas that are essential for any brand’s continental strategy:

1. Hyper-Local Content Strategies: Moving beyond generic African content to granular, culturally precise storytelling. This is the cornerstone of building Origin Equity.

2. Ad-Tech and Micropayments: Solving the monetization gap by integrating fintech with media. This creates a seamless flow for African consumers to support African talent.

3. AI-Driven Localization: Using technology to bridge linguistic barriers, allowing a story from Tanzania to resonate instantly across the Francophone or Lusophone regions.

Why You Must Attend

The OTT summit is the premier venue to understand the future of brand placement and reputation.

• The New PR Front: Traditional media is being replaced by immersive, on-demand platforms. Brands must now learn to live within the narrative via gamification and interactive storytelling.

• Combatting Piracy: The summit’s focus on digital frameworks and data protection is vital for brands looking to protect their intellectual property as they scale.

• Co-Production Opportunities: The event acts as a matchmaker for investors and telcos, creating the partnerships needed to fuel the next wave of African media-tech unicorns.

You can register here to attend.