1. Introduction
Native Media is a Pan-African media-tech platform transforming how African stories are created, shared, and experienced.
Our editorial policy guides the creation, production, and dissemination of content across all our platforms — ensuring accuracy, fairness, and integrity in every story we tell.
We believe in narrative ownership, transparency, and responsible storytelling that empowers Africans to thrive globally.
2. Editorial Mission
To produce and distribute credible, engaging, and solutions-driven stories that reflect Africa’s realities, celebrate innovation, and inspire growth, while adhering to global standards of journalistic ethics and accountability.
3. Core Editorial Values
| Value | What It Means for Us |
| Accuracy & Truthfulness | We verify all facts, data, and sources before publication. We correct errors transparently and promptly. |
| Independence | We are free from political, commercial, or donor influence in editorial decision-making. |
| Fairness & Balance | We present multiple perspectives, especially in complex or sensitive stories. |
| Transparency | We disclose funding sources, partnerships, and potential conflicts of interest. |
| Inclusivity | We amplify diverse voices across gender, geography, language, and ability, ensuring every African perspective matters. |
| Innovation | We use technology responsibly to enhance storytelling while respecting privacy and intellectual property. |
4. Editorial Structure
Native Media operates through three interconnected divisions:
- Native Voices: Produces multimedia features, documentaries, and digital stories that localize, globalize, and elevate African narratives.
- Native Labs: Equips creators with digital, communication, and creative skills, embedding ethical content creation in all training.
- Native Tech: Provides creators with tools, platforms, and infrastructure for responsible storytelling and distribution.
Each division adheres to this policy to ensure consistency, credibility, and trust across all outputs.
5. Content Standards
a. Accuracy and Verification
- All content must be fact-checked by an editorial lead before publication.
- Anonymous sources are used only when essential and with approval from the managing editor.
- Data and multimedia must be attributed to credible sources.
b. Attribution and Plagiarism
- Plagiarism is strictly prohibited.
- Quotes, visuals, and external content must be properly credited.
c. Objectivity and Fairness
- We represent all sides of a story fairly.
- Editors and contributers must ensure language remains neutral and respectful.
d. Corrections and Updates
- Errors are corrected transparently with clear notes indicating the correction date and nature.
e. Privacy and Consent
- We obtain consent before publishing personal stories, images, or sensitive data.
- We avoid harm to vulnerable groups or individuals.
f. AI and Technology Use
- AI tools may assist with research, transcription, or visuals but final editorial judgment rests with human editors.
6. Ethical Guidelines for Partnerships and Sponsorships
- Sponsored or branded content must be clearly labeled (“Sponsored by”, “In partnership with”).
- Editorial independence is never compromised by advertisers or funders.
- All partnerships align with Native Media’s values and mission.
7. Diversity and Inclusion
- We commit to gender balance in sources, representation, and storytelling.
- We prioritize underrepresented voices — rural youth, women innovators, and grassroots entrepreneurs.
- Multilingual content (English, Swahili, French, etc.) is encouraged to expand accessibility.
8. Safety and Wellbeing
- We prioritize the safety of journalists, creators, and partners in the field.
- We provide guidance on digital security, data protection, and mental health support for content teams.
9. Correction Policy
When a factual error occurs:
- The editorial team investigates the issue.
- A correction note is added to the story, dated and signed off by the Managing Editor.
- Major retractions are accompanied by a public statement explaining the reason.
10. Implementation and Review
- All staff, contributors, and partners must read and sign the Editorial Policy before publishing.
- The policy is reviewed annually to align with evolving digital standards, the Journalism Trust Initiative (JTI) framework, and AfCFTA creative trade goals.
11. Conclusion
Through this policy, Native Media commits to being a trusted, transparent, and transformative voice in Africa’s creative and media ecosystem — empowering storytellers to shape a new narrative for Africa, by Africa.