In today’s Africa–diaspora story, returning home is no longer an act of nostalgia; it’s a strategy. For many of us who have lived and learnt across continents, home is not a static place we left behind; it’s a dynamic space we’re helping to rebuild. My journey, from global finance to founding Prepmum and OJAH, is rooted in that belief: that Africa’s next chapter will be written by those who can hold both worlds in their hands.
From Global Experience to Local Purpose
Before entrepreneurship, I spent years navigating global finance, graduating with First-Class honours in Finance and working at Ernst & Young, then leading treasury at a sustainability company. Those years gave me discipline, structure, and systems thinking, but something essential was missing: purpose that felt personal.
When I looked back toward home, I didn’t see a lack of potential; I saw a lack of access. I saw gaps that could be bridged not by aid or sympathy, but by structure, creativity, and care, the same principles I had learnt in boardrooms abroad. That realization gave birth to Prepmum and OJAH - two ventures that now serve as my vehicles for reimagining what it means to build both globally and locally.
It has allowed us to create more employment across Africa. We’ve been able to engage staff in various countries including lead buyers and operations managers which is not only helping grow the brand but also contributing to economic empowerment across the continent. And equally, we’re creating jobs in the diaspora too.
Prepmum: Reimagining Maternal Care for African Women
Prepmum began as a simple idea: that African women deserve care systems designed with them, not just for them. Across much of the continent, pregnancy and postpartum care remain fragmented, costly, and under-resourced. But our mothers, sisters, and daughters deserve dignity, not difficulty, in their journey to motherhood.
What started as a small initiative has grown into a holistic ecosystem: trusted products, compassionate services, and a community-driven support network. At its core, Prepmum restores a sense of agency and belonging to women who too often feel unseen. It fuses clinical reliability with cultural wisdom, showing that modern maternal care can be both African and advanced.
OJAH: Redefining Luxury Through African Craftsmanship
If Prepmum is about care, OJAH is about culture. It’s my way of challenging how the world perceives African design. For too long, “luxury” has been defined elsewhere. OJAH reclaims that definition, celebrating Nigerian craftsmanship through an Afro-luxury lens that honours tradition while embracing innovation. Every piece we create is a dialogue between heritage and modernity, a story of where we’ve come from and where we’re going.
Through OJAH, I see an opportunity to export more products, to export pride. To remind the world that African artistry is not emerging; it’s enduring.
The Bigger Picture: Returning With Purpose
What excites me most is not just what I’m building, but what I’m part of - a growing movement of Africans in the diaspora who are returning, not out of sentiment, but out of strategy. We’re bringing back systems, structure, and sustainability - lessons learnt abroad, applied at home.
We’re not simply transferring knowledge; we’re rearchitecting possibility. The future of Africa will not only be shaped by natural resources but also by human resources, by returning hearts and hands determined to build something that lasts.
In every journey of return lies a deeper calling: to connect what the world taught us with what the continent needs. That’s where true impact lives: in the intersection of global exposure and local commitment.
For me, that’s what Prepmum and OJAH represent: bridges between home and the world, proof that when we build with both heart and structure, Africa doesn’t just grow, it leads.
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