The demand for media professionals equipped to navigate the complex challenges of the digital age, from fighting disinformation to pioneering new business models, has never been higher. For ambitious African journalists and communication specialists seeking to lead this transformation, a prestigious opportunity awaits.
Applications are now open for the International Media Studies (IMS) Master’s Program at DW Akademie in Germany, featuring fully funded scholarships provided by the German Academic Exchange Service (DAAD). This programme is explicitly tailored to empower young professionals from developing and newly industrialized countries, including those across Africa, to become the architects of their continent’s media future.
The Program: A Unique Blend of Theory and Practice
The IMS programme is a joint offering by DW Akademie (Germany’s international broadcaster), Hochschule Bonn-Rhein-Sieg, and the University of Bonn. It is a world-class, 24-month (4 semesters) Master of Arts (M.A.) degree conducted in Bonn, Germany.
The curriculum is designed to create versatile, ethically grounded media leaders, integrating four core pillars:
Media Theory and Research: Providing the analytical tools to understand global media dynamics.
Digital Journalism and Multimedia Production: Offering hands-on training in the latest digital storytelling techniques.
Media Management: Preparing students for leadership and sustainable business model development in media organizations.
Development and Governance Studies: Focusing on the role of media in democratic, social, and developmental processes.
Fully Funded Scholarship Opportunity
The most compelling aspect for African applicants is the comprehensive funding provided through the DAAD Development-Orientated Postgraduate Scholarship Programme. This scholarship covers all major financial requirements, making world-class education accessible:
Monthly Stipend: A generous allowance (€992 for Master's students) to cover living expenses.
Insurance: Health, accident, and personal liability insurance.
Travel: A travel allowance to cover costs to and from Germany.
Additional Support: Possible rent subsidies and family allowances where applicable.
Key Eligibility Requirements for African Applicants
To qualify for the fully funded scholarship, candidates must meet stringent academic and professional criteria:
Professional Experience: Must demonstrate at least two years of professional experience in media, journalism, communication, or a related field. Freelance work is accepted.
Academic Background: Must hold a Bachelor's degree (a minimum 4-year program is generally preferred).
Geographic Eligibility: Must be a resident of a development or newly industrialised country (as per the DAAD list, which includes most African nations).
Motivation: Must demonstrate a strong commitment to development-oriented media work, social responsibility, and leadership potential.
Language: Provide proof of English language proficiency.
Don’t Miss the Deadline!
Prospective students are strongly encouraged to begin preparing their applications immediately. This scholarship opportunity is highly competitive.
| Program Detail | Date/Requirement |
| Application Opens | November 15, 2025 |
| Application Deadline | March 15, 2026 |
| Program Start | September 2026 (Winter Semester) |
| Submission Method | Applications must be submitted exclusively online via the designated platforms (Uni-assist for most international degrees). |
This fully funded Master's degree represents a significant opportunity to gain global expertise, network with international media leaders, and return ready to shape the next chapter of African journalism and media development.
You can begin your application here